Dec
03
2008

THE WARNER BROS…in Italy

Our Blogger: Marcello

A couple of weeks ago, a client came to the reception desk asking for directions to Via Varese. This street is just two blocks from us.

Suddenly, I began toBugs bunny - as famous in Italy as anywhere else in the world remember good memories from my childhood. My heroes and friends from that time came back to me in a flash of lively thought…
Like in the happiest party one could stage, all of them arrived at once. Just in time…          

So I welcomed Tweety, Sylvester, Duffy Duck, Speedy Gonzalez (who obviously arrived before the others) and the INEVITABLE Bugs bunny and his kind of friend, mean Mister Yosemite Sam.

The client I mentioned before was about to go to the Warner Brothers Office in Rome, located in Via Varese 16/B.

The Warner Bros company was founded in 1923 by brothers Harry (President), Albert, Sam and Jack.

In 1926, the studio produced the first film (Don Juan) by Alan Crosland. In 1927 came The Jazz Singer, by Crosland still with Al Jolson, which contains a sound sequence. This new technology enabled Warner to obtain a special Oscar award for their important contribution to the development of cinema. The following year, the first film ever was entirely spoken.
In the thirties they offered a successful series of gangster films like Public Enemy, Little Caesar, and High Sierra

with Humphrey Bogart. In addition they produced musical films in this period. In 1933, two of the most important musicals of the decade,42nd Street and Gold Diggers of 1933… Daffy Duck, the daffiest duck to be shown in Italy
Starting from the thirties, Warner Bros. began, however, to produce the successful series of Looney Tunes cartoons, headed by some of the famous characters referred to earlier…

During World War II the film that became legend was made, Casablanca, 1942 by Michael Curtiz, with Humphrey Bogart and Ingrid Bergman.
In the fifties, A star is born, 1954 and the mythic James Dean’s Rebel without a cause, 1955.
The seventies must be remembered for: All the President’s men, 1976 by Alan J. Pakula and all the films of Stanley Kubrick, from Orange mechanics (A clockwork orange, 1971) onwards. International films today certainly have Warner Brothers to thank for the development of film.
Think of The Matrix, Harry Potter…The work of this legendary company has not only a remarkable importance money wise but also sentimentally, in the way it connects us with its characters. It is certainly not easy to sum up this mix of work, success and wonderful emotions.

Today, Warner, which now is part of the publishing group headed by the famous Time Magazine, has specialized in television production (WB Television). Speedy Gonzalez - almost as fast as a train from Termini
And so… For my known or yet unknown friends who are reading this and are thinking about coming to this beautiful city I just wanted to tell you about this piece of life that is very near, not around the corner, but only two blocks away…from our hotel. So why not come to stay with us at Yes Hotel, near Termini Station, for the perfect getaway treat.

 

Please note: The Warner Bros office in Rome is not available for tourist visits.
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